26 Apr 2015

#CrashThePepsiIPL : The Commercial Break - Part 2


Read --> #CrashThePepsiIPL : The Commercial Break - Part 1

Some ads were like sixer and boundaries while others were wides and no balls. Most ads were clean bowled, while few were caught behind. We had a man of the match and awesome partnerships. Ignoring the free hits, runouts and misfields lets continue our commercial break.

Let’s move on to the Ads which gave the youth of India some valuable message - Respect Women! Cherd Kar Dhika, Ahead of Time, Himmat Ker, Maa, Play the Gentleman game abhi displayed us the value of women. We can’t state them as the best Ads for Pepsi, but the spirit of Pepsi is with the women of India.


None of the ads other than Tribal Cricket did utilize the game of cricket very well. Lots of street cricket, cricket in open ground were made. Everything mostly failed to impress. Lucky that we also witnessed other games like football, carrom, volleyball, cricket with pepsi bottle and cap, boxing, athletics, lagori (7 stones) and even video games. This kept the spirit of the sports up and abhi.


Ads on family drama, friendship, sharing, caring, falling in love were a mix of human emotions. These ads had more likes of daily soaps and emotional themes. Few ads based on national unity and peace were impressive in their own terms. Drink Happiness, Loneliness and Rajma Upma would need a special mentions under this category.



The Extra Terrestrial ads lacked anything extra that was required to make them extra noticeable. The Ghost ads were too smoky that nothing caught our attention. The musical, rock band and anthem ads had a tune but the visuals were not appealing to make a great ad.


There were classroom ads, rooftop ads, restaurant ads, coffee shop ads, jungle ads, park bench ads, office ads - making this campaign journey through every possible place we could take Pepsi and IPL to. Ads were even made with sticky notes, just words, sketch cut outs and just white screen. We were excited on the ways our minds work. Crazy Abhi!

Few ads with Convincing Wives and Cheating Girlfriends showed the IPLs seasonal behaviour of men to get to the TV to watch cricket with Pepsi in their hands. There were no magical ads but few had magic tricks and CGI in them. Surprised to see Ads made using mobile phones and web cameras. We should say this CrashThePepsiIPL campaign had really motivated people to get famous.


Before we serve you our surprise, let’s talk about the winner. Served, except for the “Beautiful Sunday Morning” (none of the IPL matches took place on a Sunday morning) everything about this 30 seconds is delicious and intelligent.

And here is our final summary of this grand commercial break:


From Blah to Wow, we enjoyed this long commercial break with Pepsi.. ah, if not to mention our neck and back ache.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda

#CrashThePepsiIPL : The Commercial Break - Part 1


This IPL, oops Pepsi IPL, every creative mind has been presented an opportunity to stir and bubble up the most crazy, wacky, funny, creative, intelligent and even stupid idea for making a 30 second ad. This allowed us to show our love of Pepsi, IPL and Cricket.

Now what has this campaign given us. Ads, Ads and more Ads. Let’s get to some number crunching. A total of 392 ads were submitted (2 of which were removed by the user), so we end up with an even number 390 Ads to crash the Pepsi IPL. That’s a great response to Get Famous! Isn’t it?! The jury of this campaign selected 17 finalists and 3 winners have been announced so far. What about the rest?

I took a shot to view all the ads with Mr. Crumbles. Yes you heard it right, all the 390 Ads. It was a simple equation 390 * 30 seconds (not every ad was strictly 30 seconds though) gave me 195 minutes i.e., 3 hrs and 15 minutes. With 2 litres of Pepsi besides us (1 litre each, Sharing is Caring, you know but not with Pepsi, hehe!) and 2 days of the weekend, we both decided to sit and watch all the ads and score them under the categories or to be precise, the emotions on our faces when we saw the ads.



What we found after the 3.15 hours of commercial break (lol… the longest commercial break we have ever experienced) we really got wacky and crazy. Had to take a Pepsi shot to get to write this post with all our wits and guts. Let’s break the surprise at the end of how these ads were spread across our smileys meter.

Our moments from Blah to Wow begins here.


Let’s start with appreciating the team who has made their best (maximum to be precise) effort to crash the Pepsi IPL. The guy with a funny wig and the lady in black had made 7 Ads in total and all were so blah! Sad that none made into the finalist, but got to appreciate the qua(ntity)lity of the ads. Kudos!



Few ads were made with Twins. Like the one here, we first thought it was some CGI. But then when we watched it again, the twins stole the show with rocking music, cool shots, tricky juggles and of course Pepsi. Meh!



The 'Off Course It Is Pepsi' ad, ‘hume pakaaya bhi aur humara bheja khaya bhi’ (cooked our time and fried our brains). C'mon, who pours Pepsi into a bowl of soup? Forget it guys, something’s really missing. Duh!

When we talk about missing things, there were a bunch of ads involving thieves/theft/robbery themes. We also witnessed kidnapping by gangsters in 30 seconds. 

If the robbery ads failed to steal our hearts, the break up & patch up ads broke our hearts and never could patch them back. Romance was lacking in most of the ads, still few worthy mentions are Pepsi Black & White, The Romantic Pepsi & IPL and The Perfect Proposal.




Animations and puppets were put to good use for the Ads. Story of the Lion who gave up his kingdom for Pepsi, the minion BGM puppets and the Perfect Partnership were the good ones we can watch again. The kids would love it.



Funny ads were less in numbers, which could really burst us into a ROFL. Ads like Boom Man, Pepsi Burrp!, Pheku Puppa, Athithi Devo Bhava and No Compromise gave us LOL moments during this extensive commercial break. The best one was the Selective Hearing ad (which is also a winner) - The guy who played the shopkeeper has done a splendid act to raise himself as the best actor in this campaign. He deserves to be the Man Of The Match.

With this let us take a short break and see you in the next post for more ads from this splendid #CrashThePepsiIPL campaign.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda.

Read --> #CrashThePepsiIPL : The Commercial Break - Part 2

19 Apr 2015

Crash the IPL with Pepsi : Of Your Choice


Nowadays, advertisements have turned out to be mini programs that do more than just fill in during the program breaks. I do feel that these commercials are interesting as much they are annoying. They say love 'em or hate 'em. But can we deny that they are getting better and more creative day by day? Given that today people are glued to TV serials, and so only the commercials afford them time to cook or to eat or even to go to bathroom or any other such insignificant (?!) work. :P

Sometimes I see the ads are more entertaining than the program itself. We all have our own favorite commercials. In these several years, we have seen innumerable ads. Some really stick with us, years after they've been off the air. Some others are memorable for totally different reasons or simply lost in the passage of time.

But can we imagine a world without ads? It would be so blah, isn't it?

I rubbed the Aladdin lamp for some quirky ideas, the genie smirked at me..

'Think you can make better ads than the ones on TV?'

'Oh yes, I can!' I said to myself

Again when I rubbed, the genie popped out and asked...

'Ever wanted to make your own ad (that would actually play on TV too)? Now you can..'

Wow that was one such innovative idea. Of course, I'd love to make my own ad to crash the IPL with Pepsi.

Today, I am really happy to introduce you Mr. Crumbles who writes, directs and edits Short Films. When I told him about this Pepsi IPL campaign, he got excited and helped me to develop this interesting script. Go on to the post. Happy reading and visualizing. :)


Here is the script for #CrashThePepsiIPL Ad. If you like the script make an Ad of the same and let me know. All rights reserved! :P
Title: Crash the IPL with Pepsi: Of Your Choice
Length: 500+ Words / 30 Secs
Product: Pepsi
Writer: Nibbles & Crumbles
Tags: I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.
Video
Audio
#1 Cricket Stadium - The Pitch
Crowd evenly split into red and blue jerseys
Blue Team’s bowler getting ready to bowl, spinning the ball up in the air

Red Team’s batsman takes guard and focusing on the field

Turn the camera angle to show the leg umpire

SFX: Crowd Cheering and Clapping from distance

SFX: Spinning ball sound when the ball raises close to the face

SFX: Sweat dripping from the inside of the helmet, one long breath
#2 The Leg Umpire - The Fans
Zoom into the standing and cheering crowd swiftly from the leg umpire’s shoulders

SFX: Zoom in sound effect
#3 The Intensity - The Game
Zoom in to 2 fans, One Blue and One Red – Very intense in cheering for their respective teams

Zoom in shows only 2 of them above waist, standing and jumping

Blue Fan is plump and heavy, Red Fan is thin and light

Blue Fan: Lip movement of “Bowl him down”

Red Fan: Lip movement of “Clear the ropes”

Both lip movements in sync

AUDIO: Cheering crowd very near by











AUDIO: Commentator in the foreground of the cheers – “Here we go, first ball of the Pepsi IPL”
#4 The First Ball - The Irony
The first ball is bowled and it’s a wide

The leg umpire signals wide and from above the shoulders zoom in again to the 2 fans

In slow motion both the fans comes down crashing from the jump with the hands on their heads

Both in sync lip movement of “oooohhhh!”

AUDIO: Commentator – “And it’s a wide”

SFX: Zoom in sound effect





AUDIO: “Ooooohhhhh!”
#5 The Paradox of Choice - Pepsi
Both the fans land on their seats at the same time – Show a full length close up of both in the frame

Frame zooms into the space between the seats of both the fans

The Blue Fan (Plump One) reaches out for the Diet Pepsi and the Red Fan (Thin One) reaches out for the Regular Pepsi near their legs at the same time

Text appears on screen
“Crash the IPL with Pepsi: Of Your Choice”

Zoom out to show both the fans smile facing each other


SFX: Fading out crowd cheers


SFX: Pepsi bubbles sound fading in


SFX: Pepsi IPL BGM




SFX: Pepsi IPL BGM


Get Famous: This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?

15 Apr 2015

Twin Dragon ~ Photography




Chinese Decorative Theme at Forum Mall, Bangalore, India.

This picture post is shared in Thursday Photo Challenge for the Theme - Two and Wordless Wenesday.

Follow my Visual Scrapbook for more interesting pictures.

30 Mar 2015

Story Of Tublu ~ Book Review



I received this book from the debutant author himself. When I first saw the book, I found the title was impressive with a good cover design. Story Of Tublu : An Amazing Journey Called Life by Jahid Akhtar - A straightforward, heart warming story of a boy and a girl, put in a simple and neat narration.

Being a slow reader, I managed to finish reading it in a couple of days. I enjoy thrillers the most but though this novel did not have any twists or thrilling scenes, I thoroughly enjoyed the story.

The story is about Tublu, our protagonist who developed a silent love for his secret crush - Maina. It’s a journey through different phases of life, from childhood through adolescence to adulthood.

In the chapters where the author portrays the essence of adolescence, I had some nostalgic moments of my boarding school and college days. Seniors, ragging, the hostel friendships and especially the boy talks. I personally enjoyed the mentions of Mahabharata, Chitrahar, Doordarshan news and Sunday movies.

The narration was simple with bare facts. Anyone can tie in with the story and dialogues. It was like traveling with each character. Tublu's characterization took a backseat in few scenes as the focus shifted onto other characters. This slowed down my reading but the story moved on in it’s own pace. Maina's characterization could have etched better. I liked the character Shilpa, a care free girl. With her brief presence, she made an impact to the story. I liked the relationship Tublu and Shilpa share.

To me, if the first few chapters don't impress me much, I'd lose my interest in reading the book and take my own time to complete it. This straightforward story didn't offer me much thrill but its simplicity kept me reading. As the story took its pace, I was glued towards the end.

I think it’s better to skip the foreword for its spoilers. It reveals the climax right before the start. Even though it is a predictable drama, its better to let the scenes unfold as the story moves on.

Author Jahid Akhtar is one of my blogger friends. He enjoys writing about some of his unforgettable moments, in his blog - Flashbacks. I
 like reading his write ups especially for the sense of humour and that continued in this book too. It’s a wonderful job done for his debut novel.

Altogether, this book is an engaging read and perfectly light when you want to chill out on a journey.

This book is now available at Flipkart and Amazon.

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